Worth the Commute

credit: seven storm photography

The Boston Business Journal ran an article about the grand opening of CarGurus’ impressive new office in downtown Boston. It explains how the company’s employees worked all week in the office before the pandemic, but are now on a hybrid schedule. The company spared no expense at making employees’ office days in its new spot worth their while - “we want to earn people's commute,” said its manager of facilities. This inspired perks like two top-floor roof decks with views into Fenway Park and the Charles River, wellness rooms, snack and coffee-stocked kitchens on every floor, and a daily $15 food stipend. 

Most companies cannot provide new Class A space and Google-like perks, so what can they do? At Outerface, we’ve learned how office branding and design can positively affect employee satisfaction. Even small environmental graphic touches - with employees’ needs in mind - create an atmosphere that encourages pride, loyalty, and comfort. 

While not all offices can entice employees back with views into Fenway Park, they can use design to encourage the commute. We’d love to help.