Case for Imperfection

credit: shameel mukkath

If authenticity isn’t the most overused word in marketing, it’s certainly one of them. But that doesn’t negate its usefulness. Authenticity represents a continually sought-after quality in consumer decisions, especially among younger generations. According to Trendhunter, “as large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.” For restaurants and hotels still focused on perfect instagram moments and over-the-top, overly curated design aesthetics, it’s time to take a cue from establishments with a more, er, authentic approach. You know the ones that have a loyal following despite their quirkiness? Or perhaps because of it. And it’s not always luck - sometimes authenticity is as considered and planned as perfection.