Work


BXP
Positioning a transformative mixed-use Boston neighborhood

Services
–Brand strategy
-Audience analysis
-Cultural exploration
-Competitive audit



Goodyear sales wall displaying tires with two onlookers


Goodyear
Positioning a direct-to-consumer and retail experience

Services
–Brand strategy
-Product launch
-Audience analysis
-Market analysis

Goodyear van



JetBlue
Generating intrigue with a tech-fueled activation

Services
–Art direction
–Brand activation
–Experiential
–Graphic design
–Digital video



Interior wall of photographs and lettering with a red tint

Northeastern University
Refreshing a brand to connect with equipment upgrades

Services
–Environmental graphics
–Production design

White tote bag with a green line design

Two stacks of business cards for Mind Care

Mind Care 360
Creating an identity for a mental health awareness startup

Services
–Brand identity
–Graphic design




Grain Food Foundation
Changing perceptions about carbs during a period of scrutiny

Services
Art direction
–Graphic design
–Illustration
–Digital video
–Music composition



Circle sign with a logo with the letters C and P

Mobile phone the words Crosspoint, hello, and an image of a building
Outdoor sign for Crosspoint with contact information

Crosspoint Associates
Refreshing a heritage brand mark for a real estate developer

Services
–Brand identity
–Graphic design



Bank of America
Announcing a new way to bank

Services
–Product launch
–National campaign
–Art direction
–Digital design
–Digital video
–Broadcast


Double image of a snowboarder jumping

Snowboarder standing next to a snowboard
Snowboarder doing a jump

Bean Snowboards
Developing a Boston-bred snowboard brand from scratch

Services
–Creative direction
–Manufacturing
–Merchandise
–Photography & video
–Event marketing


Mobile phone with the word Sharpen


McGraw HIll
Positioning a new way to teach & learn

Services
–Naming
–Brand strategy
–Product launch
–Audience analysis
–Market analysis

Woman on a fishing boat

Man in camouflage jacket
Two men stretching

Northeastern University
Launching a tech institute in Portland, ME

Services
–Brand strategy
–Product launch
–Creative direction
–Digital campaign
–Photography & video
–Digital design



Four leaf construction words
Four leaf clover logo

Four leaf clover logo

Four Leaf Construction
Developing a brand to cut through an industry of marketing cliches

Services
–Brand identity
–Graphic design

Modern offices at Northeastern University

Outdoor flower pole advertising for Northeastern University
Staircase advertising for Northeastern University

Northeastern University
Reuniting a global community post pandemic

Services
–Branding 
–Global campaign
–Environmental graphics
–Merchandise
–Signage & placemaking
–Production design





Maruchan
Enticing brand loyalists to recruit casual ramen eaters

Services
–Brand strategy
–Audience analysis
–Market analysis
–Integrated brand campaign