Staying Close To Home

credit: kristin vogt

New research shows 57% of millennials and Gen Zers live in their hometowns and 62% live near their parents. They value being near family, convenience, and friends - and they can’t afford to move further. If you’re marketing housing to them, consider that they probably know the location even better than you. So gaining a deeper understanding of your specific target is vital. Average branding and creative won’t cut it.