A Hotel Win-Win

credit: max vakhtbovycn

It’s a win-win for independent hotels to develop co-branded relationships with larger chains. An example is the Marriott’s Autograph Collection. In this scenario, the independent benefits from chain’s resources while maintaining its identity. For the chain, this opens growth opportunities without requiring new construction, which is especially useful in the current interest rate climate. The number of boutique hotels in the U.S. grew 14.2% per year on average between 2018 and 2023. As this trend continues, there will be many new co-branding opportunities. If you’re an independent hotel seeking to position for one of them, contact us to learn the Outerface approach.